Search Engine Spiders | Software 4 Marketing

SEO Website Builder Version 2 Review

May 1, 2010 By admin Leave a Comment

Years ago when I built my first website I was excited just to create something worthwhile and get it onto the web. This was in the days before Google and Search Engines and I had no notion of marketing the website at all

Website software has changed a lot since then. But the task of getting your words and images out to the greatest number of people is unchanged. Whether you wish to educate or to sell you have a need to build the site in such a way that Search Engines will find it easily and will understand what your site is about.

And that brings us to SEO Website Builder. This is software designed for people who want a website that works; a website built to make the job of the search engine spiders easier.

It is amazing to me that many web techs and graphic designers are blind to the fact that what we all want our websites to do is perform well in the search engine results pages

And with major algorithm changes every few months the days of trying to fool or play the search engines are coming to an end. Google in particular has gone beyond measuring the worth of a webpage by looking only at keyword density and meta tags. Increasingly search engines are looking for relationships between the words on the page.

These relationships are called “Themes” and SEO Website Builder helps you to construct your webpages optimsed according to keyword location and themes.

A simple example may be useful. Knowing that the keyword “table” is on a page does not tell the search engine anything definite. But when combined with “chair” and “Bookcase” the search engines can see a theme of “Furniture”; when combined with “menu” and “service” the search engine comes to the conclusion that the page is about a restaurant, lastly when combined with “cell”, “left justified” and “footer” we have a theme of elements on a webpage.

Most webmasters do not have a clue that this revolution is here. The technology that Google uses to judge the contents of a page so that it can serve appropriate advertisements (Adsense) is increasingly being used to judge the contents and the quality of a page.

No longer is Google going to rely on a webmaster telling them what a webpage is about with meta tags. Google now has the technology to judge for itself. The only positive way to respond is to contruct webpages according to the new reality. The rules have changed!

This makes it even more important to structure your website properly. SEO Website Builder guides you through this process. The main screen has 8 tabs across the top guiding you through the construction process from start to finish. This is very “newbie” friendly. There is a Helper Panel on the left which alters as you work your way through each screen.

The first screen is for basic information about the site such as site name, domain name, location on your computer where the output files will be stored and Adsense Publisher number

At every step there is context sensitive help available. And there are at the time of writing this review 17 training videos which you can download

SEO Website Builder can build a site three different ways. The first is the “Module method”. This will be familiar to users of version 1 of the software. A Module is a Headline or a Paragraph or image and can be assembled on a webpage in a simple way. This makes for very simple and clean HTML code. In passing, you do not need to know any HTML to use this powerful software.

Secondly we can make a site from articles we have already on our hard drive. Within a few seconds the articles can be chosen and the site built. Whether these articles are from a PLR member site or are written by you or a Ghost writer, the site building is very easy.

Third, one of the training videos shows the construction of a Silo Site. This is much easier to see and understand than to write about. I learned about Silo Sites from SEO expert Charles Heflin. They are sites whose directory structure and internal linking make it easy for the search engine spiders to navigate through your entire site. This leads to an optimum performance and placing of the site in the Search Engine Results Pages. SEO Website Builder can do this construction method easily.

In summary, SEO Website Builder is a Newbie friendly, flexible, website builder which can make your job as an Affiliate Marketer much easier. By performing better in the Search Engines we can expect our sites to get more traffic.

The educational material consists of a Quick Start Guide, and an 80 page reference manual on how to use the software, a 170 page guide on Creating Affiliate Sites and an FTP guide. And of course the videos covering Page Building, Editing, Menus, Keyword Maps, Theme Reports, Legal and Links Pages as well as one video on FTP.

Extra support is available from a thriving forum and from Andy Williams directly.

Webmasters are bitterly complaining about their sites being dropped from the search engine results pages. Google is stepping up the pressure to provide high quality content on a well constructed site.

SEO Website builder version 2 is well suited to the new online environment and comes with a thorough educational and support package.

Even if you were not considering purchasing Website Building software the rate and direction of change of the Online environment are such as to suggest that this is a prudent investment.

Alex Newell
http://www.articlesbase.com/affiliate-programs-articles/seo-website-builder-version-2-review-119171.html

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Organizing a Cost Effective Small Business Website Promotion and How to Promote your Website Without Costing you a Nickel

April 30, 2010 By admin Leave a Comment

Organizing a Cost Effective Small Business WebSite Promotion And how to promote your website without costing you a nickel.!

Small Business Web Site Promotion

The most important thing to remember when you want to encourage visitors to visit your web site is to make sure they will want to return again. ‘Visitors’ means not just human web surfers, but also the search engines and directories. Small business website promotion, no matter how much you promote your site, will be the look of the site that will keep visitors there and hopefully buy your products or services.

Optimize your Site for Search Engines; Check your links

Small business website promotion starts with a search engine spider indexing or cataloging your site by following the links from one page to another. Just as human visitors dislike a broken link, so do the spiders. If a link doesn’t
work they’ll simply move onto the next page. No matter how sophisticated the search engine software is, it can’t index what it can’t find. Also remember that a spider will not be able to follow a link that requires a form submission or Java Script so small business website promotion is very important.

While considering the subject of links, if you are using HTML and CSS on your site, make sure that both work properly. A certain minimum level of requirements must be met so that your pages will display correctly. It is only if these are met that a spider can do its work. There are free facilities online that can check both of these for you.

* Make sure your links work.
* Do not use forms or Javascript if you want a search engine spider to find your pages
* Check that HTML and CSS work properly.

Do not make your Pages too big!

Most of us have heard the expression ‘size isn’t everything’. While this may not be true of many things, it does matter when it comes to web pages. People do not like having to wait an eternity for a web page to load. Search engine spiders may not fully index a page bigger than 150k in size. Remember that the size of a page does not simply depend on the actual HTML file itself, but includes everything on the page such as images, banners etc.

If you have a lot of images on your pages, then either reduce the number of them, or use a program such as Macromedia Fireworks to optimize them for the web. If the page has a big file size because there is a massive amount of text in it, then you should consider splitting the text into smaller, more manageable pieces and putting them on several pages and linking one to another. SEO Chat has a tool called "Page Size Lookup" which can tell you the size of your web page; you can check it out at:

http://www.seochat.com/seo-tools/page-size/

* Keep the file size to below 150k
* Optimize images for the web
* Use a free page size checker to find out the actual size of the page.

Search Engines and Directories; What is the difference between a search engine and a directory?People frequently use the term ‘search engine’ as a catch-all expression for anything they use to search the Web. They are different things though, and an understanding of the differences will enable you get use both effectively to promote your site more successfully.

How does a search engine work?

Search engines use highly sophisticated software to search the web for new pages. It then automatically creates and updates their indexes. Whenever they find an active hyperlink, they will follow it and add that to the index and so on. These ‘crawling’ programs are generally referred to as ‘spiders’.

Normally, all this is totally automatic, but sometimes human intervention is involved. The spider will return periodically to the pages and check for updated content. Often there will be a delay between you uploading your page, and the spider finding it, unless you submit your URL directly to the search engine itself. You can submit a
web URL to Google ™ free of charge.

* Search engines are usually automatic
* They will revisit your pages.
* Spiders will find all the pages on your site as long as there are active hyperlinks for them to follow.
* You can submit a site to most search engines free of charge.

How Directories Work.

The primary difference between a search engine and a search directory is that a directory is compiled by a real person. Frequently the site owner will submit a short description of the site together with its URL to the directory compiler to be considered for inclusion. Directories are arranged into categories to make it easier to find what you are looking for.

When you submit your site to a directory, you choose the category you want your site to be featured in. A reviewer then checks to ensure that your site is in the most suitable category.Another difference between a search engine and a directory is that whereas a search engine could list every individual page in your web site, a directory will generally only contain a single entry covering your entire site.

* Directories are compiled by real people.
* They are categorized.
* A reviewer checks to ensure your site is in the best category.
* A directory will usually only contain one entry for your entire site.

Shared Indexes and Hybrids

Things are never so straightforward though. Some search portals are a hybrid, combing a search engine and a directory. The search engine part returns automated results, while the directory gives human found results.Normally, a hybrid will supply hits from the directory as the primary source, with the search engine results of
individual pages as the secondary source.

Getting your Site Ready

It cannot be stressed too strongly that search engines and/or directories are by far the most important way of getting your site noticed. To do this, you have to properly prepare the site and submit your URL to them. Keywords are important: Choose the right keywords

Think what your web site is all about. If you had to describe your site in one word, then that word is your first keyword. Then think about other words to describe your site. Make a list of them, with the most important at the top of the list and so on. You want a list of between ten and fifteen words. Since these keywords will be used in a variety of ways, it is important that you take some time selecting them.

Keywords are important because they are possibly the most important thing that a search engine uses to determine whether a page is included in the search results. Even although different search engines use keywords in different ways, most experts agree that the frequency and position of your keywords is an important factor.

* Select keywords to describe your site.
* Choose 10 – 15 keywords.
* Take your time picking keywords – they are extremely important.

Pick a Good Title for your Web Page

When you write a web page, there is always a tag. This goes into the section of your web page.
The tag is what is shown at the top of your web page when it is displayed in a web browser. Search
engines, however, often use the tag as the title of the listing in the results.
The tag looks like this
The name of my Web Page

Not only is it good practice to make your tag have a good description of the content of the page, but if you can manage to work into it some of your keywords, so much the better.

Why you should use Meta Tags? What are meta tags?

Meta tags are a special type of HTML code that goes into the section of a web page. Site visitors do not normally see them, but search engine spiders do. Just as some HTML tags have an attribute with a value, so too do meta tags.

As far as optimizing your web page for search engines is concerned, the most important meta tags are keywords and description. The syntax for the keyword tag is as follows:

The description tag is as follows:

XHTML, then you do need to close all your tags.
Consider your URL

Since we are discussing matters that will influence how a page appears, it is worth considering the actual URL of the page itself. Since the URL that appears in your browser reflects the file path for the page, it makes good sense to have the file name reflect the navigation of the site.

You can see at a glance that this page refers to the Lower Square, which is part of the Castle, which in turn is part of Stirling. Not only does this meaningful URL impart information to the visitor, but for the web designer it makes sense to have the separate files arranged in a logical manner. This will only apply to pages that have not been dynamically created by a database program, of course.

* Choose a meaningful title for your page.
* Put your keywords into the /www.dmoz.org/). This is the largest human-maintained directory of the Web. Because it allows virtually anyone to access its resources, many search portals such as AOL, Netscape and HotBot take advantage of this and include their data into their own systems. This means that once you are included on the ODP database, you are also included in many others.

* There are places you can submit your site free of charge
* Google is probably the most important place to submit to.
* Yahoo is a good second choice if you don’t mind registering with them.
* Do not forget the Open Directory Project.

Paid Listings

Although Google and Yahoo do not charge you anything for submitting your site to them, they do not guarantee where or when your site will appear in their listings. However, they do have sponsored links that appear either above or beside the listing of search engine hits. These are useful for promoting your small business web site since they are targeted links. If, for instance, someone searches for “bagpipes”, then not only will they get a list of bagpipe related sites returned, but they will also see the ‘sponsored links”.

Free Promotional Techniques: Ad Swapping

This is one of the easier ways of getting your web site promoted. What it involves basically is that you display an advertising banner, button or text link on your web site, and other sites do the same for your ads.The simplest way of swapping banner ads is to join an existing banner swapping network Banner Advertising

Banner networks work because you are provided with a few lines of HTML code to include on your web pages, usually near the top. The HTML creates banners from other sites on your pages. When a visitor clicks on them, they are re-directed to their web site. At the same time, you provide the network organizer with your own banner to display elsewhere.

There are many banner ad networks available, so choose with caution. Try to find one that will direct traffic to your site, by displaying your ad on related sites. In order for the network to make money, they will perhaps ask you to display 2 banners in return for displaying yours once.

No network will promise a 1:1 ratio, so avoid those that do. Do not consider paying for extra banners until you have proved to yourself that the free ad is generating enough visitors to your site. Although most networks will promise not to display ads for pornographic or other unsuitable sites, in reality you have no control over them.

* Banner ads are free
* Try to choose a network that is related in some way to your business.
* Avoid those that make extravagant claims about the ratio of ads.
* Be aware that you have virtually no control over what ads appear on your site.
* You might get buttons or text links instead of banners.

Peer to Peer Swaps

Although banner swapping can yield increased exposure of your site, sometimes a more targeted approach is required. The object of the exercise is to get your ad seen by as many possible visitors as possible, therefore if you can arrange a deal with the webmaster of a busier site than yours it could be advantageous.

You may have to compromise. In return for prominently displaying an advertisement for a busier or better known web site than yours, you might have to agree to less prominence on the other site.Web RingsThese are networks of similarly themed sites which creates links from one to another to form a chain. You will display a web link icon and a list of at least some of the other sites in the ring. If you are just launching your web site it is probably best to try to join an established ring.

There are possible flaws in joining a web ring. You will need to allow space on your pages to display the ring logo. Visitors might think that you are part of an organization, and if some of the sites are badly built, you might be associated with the rest of them. You will have no control over which sites join the ring, and link to you and vice
versa.

* Web rings are free.
* They are normally similar web sites to your own.
* You have no control over the quality of the other sites in the ring.

Article Submission Sites : What is an Article Submission site?

An article submission site, and there are roughly 250 of them, are an effective way of promoting your own goods and services as well as generating traffic to your web site. Their purpose is to provide webmasters, e-book editors and e-zine publishers with free content for their own publications. The articles are usually arranged into different categories, and the site is normally searchable.

How they workYou write an article or series of articles about what you have to offer on your web site. The purpose of the article is not to directly sell your goods. Let us suppose that your web site sells a wide range of possible gifts for all members of the family. Your article might be about, for example, birthday gift ideas for teenage boys.

The purpose is to make your article interesting enough and informative enough for it to be used somewhere else. Since you have included some biographical details about yourself, including your own URL, and your article is published exactly as it appears on the article site, your URL appears in the end-user’s web site. Thus you are getting free publicity, and the publisher is getting free content.

* Article submission sites get you free publicity.
* Publishers get free page content.
* Your URL appears wherever your article is used, and so generates traffic to your site.

Paid or free submissions

All article submission sites will allow you to submit your article for nothing. You register with the site, and you can select what category you want your article to appear in. When you write your article you will include the same keywords as you did when you wrote the HTML for your web site. Thus a search engine will find your site, as well as the article you wrote about it.

Some article sites will allow you to bid for better placement within their pages. Basically, the more you bid, the higher prominence you will get on the article site’s home page. Thus you are the first thing a publisher notices. Even if you are outbid for top spot, chances are you will still be on the home page. Since a lot of the sites also have separate front pages for each of the categories, even if you don’t achieve prime position on the site’s home page, you likely will in the category pages.

* Use the same keywords you used on your web pages.
* You can bid for increased placement on the article site’s pages.

Summary

As you can see, there are many ways that you can promote your small business web site. By far the simplest way is to ensure that your web site has carefully chosen key words for search engines to find. You can also submit your web site to search engines, ad exchange networks, web rings and article submission sites free.

Rajesh
http://www.articlesbase.com/seo-articles/organizing-a-cost-effective-small-business-website-promotion-and-how-to-promote-your-website-without-costing-you-a-nickel-101704.html

Filed Under: Marketing Software Tagged With: business website promotion, Meta, Meta Tags, page, search engine software, search engine spiders, site, Stirling, web

SEO – Building Your Own Website And SEO

March 31, 2010 By admin 2 Comments

Should you build your own website? As functionality is so important to SEO it might be a good idea to hire an expert if you are a newbie. Make sure you ask for the site to be search engine optimized when you hire the firm or individual and stress that you would like to the site to be as functional and user friendly as possible.

If you would rather build it yourself you can find a ton of off-the-shelf solutions for building an online store or catalogue range in price from several hundred to many tens of thousands of dollars. Once you have purchased the software, it requires a host and installation onto a server. This is one of the fastest and most efficient ways to build a web store or store front overnight however if you know nothing about SEO you might want to read up a bit or take a course so that your SEO techniques can be employed into your self- built site.

There are numerous ways to present your products or services online in a sellable manner but the easiest way is using the catalogue format. If you are a small to medium sized enterprise then you probably won’t want to spend any more than $10, 000 on software and design. You’ll also want a solution that is quick to implement and easy to maintain as well. One tip for search engine optimizing this type of venture is to add photo captions beneath products as search engine spiders love to crawl captions.

If you don’t have money to invest in software that does it all for you than I suggest you consider building a much less expense web-based storebuilder. You can build an e-commerce site using only your Web browser. There is no software to buy or install in this case as your store or “storefront” is hosted by a much larger online entity such as Yahoo or eBay. SEO techniques are usually effective when it comes using site builders although some hosts like Bravenet make it difficult for you to upload keyword optimized metatags.

Chris Angus
http://www.articlesbase.com/internet-articles/seo-building-your-own-website-and-seo-89274.html

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Seo: Way to Increase Your Search Engine Ranking

March 12, 2010 By admin 2 Comments

Did you know you can submit classified ads as a way to increase your search engine ranking? Regional classified ads can help you in two ways. For more detail go to: www.offline-promotion.com.First of all, since you’re advertising, you can bring traffic to your site. But secondly, even if no one is clicking on the links, the search engine spiders are still following them. You can increase your search engine ranking with properly placed classified ads.

There are literally hundreds of places to submit classified ads for free on the internet. Some are local community websites, and others are regional and international sites. You can probably search for lists of places to submit your classified ads and then spend hours each day, still never reaching the end of the list (new classified sites are started every day.) You can see why it is more efficient to use a program that does the submitting for you, instead of spending hours and hours each day simply working to generate a few inbound links.

There are a few things to keep in mind when you’re using this approach. First, be sure that your posting isn’t a violation of the site’s terms of service or you could end up having your IP address banned from their sites. For more detail go to: www.the20seotools.com.Also, you could end up being reported as a spammer and end up in costly litigation. Second, placing each individual advertisement can be time consuming. You might want to invest in classified ad submission software. Third, your anchor text should be relevant to the key wording on your site in order to maximize the SEO value of every link.

Classified ad Submission Software programs are uniquely programmed to make sure that you gets the most out of every ad you place, and that each one follows the specific guidelines of the classified ad publication that is posting it. Craigslist for example, has specific posting guidelines and procedures, and so does every other regional classified ads site. Using a program that automatically submits for you helps you make sure that you’re meeting the requirements for each listing and that you’re getting the most out of every post.

Be sure that your anchor text is relevant. For example, if I were selling Seaweed hair care products, I’d want to make sure that my posts and links were key worded with terms relevant to seaweed and hair care products. an ad that simply said “Natural beauty” wouldn’t be specific enough to help your search engine ranking. Submission software often allows you to create and track several different classified ad promotions, so you can study to see which ones generate the most clicks.

These programs also keep track of when the ads were placed and when they expire, so you can be sure that you always have current links and don’t over-post, which is often a violation. The Nurture Submission program submits to 500 classified Romanian ads, which will generate so many clicks and incoming links that you’ll be amazed, especially considering how affordable and easy to use it is, even for beginners.

Roos Andy
http://www.articlesbase.com/internet-marketing-articles/seo-way-to-increase-your-search-engine-ranking-707149.html

Technorati Tags: anchor text, Engine, search, search engine spiders, site

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Human And Search Engine Friendly Web Design In a Nutshell

March 9, 2010 By admin Leave a Comment

Search engines like to index as much website as possible. Unfortunately many impatient webmaster sways to the dark search engine optimization. This article aims to aid webmasters to create an original, unique, and user-friendly website. Human must first like your website. After you satisfy humans you may tweak the website to meet search engine spiders. The Search Engine Spiders are a piece of code that crawl the web to index website.

Metadata includes the page title, keywords, and description. The page title of metadata tells the main topic, subject, or reason for the website. For example, Affordable Web Hosting Service shows that the hosting plans are easy on the pocket. The visitors can easily tell that the website sells hosting plans, and domains. The keywords of metadata are search terms. It is the words or text that visitor enters to Search Engine to find the website. For example, web hosting design company keyword finds companies who creates website. Lastly, the description of metadata describes what the web page or site does. With the Metadata information, the spiders check the relevance of the copy or content of the website.

A well-formed HTML website keeps the search engine spiders happy. The spiders repay you by indexing your website. Keep your website concise, and reasonable in length. Lengthy content bores any visitors who come to your website, and dilutes the keywords which tell the importance of your website. With proper keyword count, the website increase in importance. Not to mention, the content must relates to your keyword.

Content Management Software provides an easy way to build or create website. And, there are many of this kind of software. There are web-based and window-based. You may have to pay attention on the HTML that Content Management Software develops. If the HTML is well-formed, we recommend to continuing of its use.

The visitors of your website must find what he is looking in one to three links. So, keep the website as flat as possible. Besides, the search engine spiders stop crawling in certain level or deep. This is a protection against endless loops. Dynamic websites violates the most especially dynamic website with many parameters. However, spiders go thru dynamic website as much as static website. With many and complicate parameters, the spiders stops. Then, it looks for another website or page. Also, the keywords on the link lead the visitor to the information that they are searching for.

Sitemap page which contains the links of the website gives spider clues how to go thru the website. Google allows you to submit sitemap in xml format, while Yahoo allows you to submit a text file with all the links. Google sitemap are far superior. Webmaster can login to see Google spider statistics. The statistics shows top queries, link popularity, error page, and more. Be sure to include any new page and renamed page to the sitemap. For any renamed page, you may consider 301 redirects. 301 redirects safely direct visitor an old page to the new page. Another, 301 redirect is the only accepted redirect by spiders.

Good-looking website with extensive JavaScript, Cookies, Session id, Frames, DTHML, and Flash gives spider a hard-time. There is hope though. There is work-around them. Be aware of the work-around.

Bread Crumbs dramatically adds to the usefulness and functionality to the website. Bread Crumbs are a series of links that leads to the current page. The visitors navigate the website with ease, because the visitor can go back and forth with ease.

Fei Lim
http://www.articlesbase.com/web-hosting-articles/human-and-search-engine-friendly-web-design-in-a-nutshell-55039.html

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