Internet Marketing: Key Benefits of Rich Media Advertising
Because of the advancement of creative technology, rich media advertising continues to improve rapidly, the need for these type of advertisements had become a demand for brand awareness and other businesses.Study shows companies allocates atleast 13% on rich mediaadvertising this for affiliate marketing, direct marketing, email marketing, and web sponsorships.
During the interview conducted by Microassist.com to Scott Rehling, co-founder of Lava Studios, Rehling defines rich media as the utilization of audio, video, flash, and multimedia to create compelling creative content which can be distributed through the web, television, and other digital media platforms.
MicroAssist is a a software company engaged in e-learning, training, and other technology services who partnered with Lava Studios, a rich media content developer/production company.
Key Benefits of Rich Media Advertising
A rich media advertisement consist of dynamic motion which has a greater effect and impact to the consumer than traditional advertising.Humans are more visual, the traditional text based advertisements becomes real and alive with video/audio rich media formats.Interactive experience for the consumer creates a direct relationship to the brand which lead to abetter response to the advertisement such as more leads and purchase intent.The percentage of advertisement memory retention to consumers is much higher.
Size, format,and type of advertising used by advertisers are factors to be considered for online marketing.Different rich media types requires special authoring tools to create dynamic motion for the ads such as flashand video editing softwares from Adobe.The quality and speed of a rich media advertisement relies on the delivery process such as high quality compression to create a smaller file size without affecting the web page loading times.Also consider the connection speed of users different bandwithds.
Common Rich Media Types
Expandable Banners and badges (HTML,Plug-in, Java)Interstitials (Transitional/Inline,Pop-up windows, Unicast Superstitials)In-stream medias or “streaming media” (streaming audio/video advrtisements, Video blog) Floating medias (Flying ads, cursors, scrolling, eyeblaster)Video games or “Advergaming”Flash animations,Avatars and widgets
The technology which comes from the latest computers, mobile, and other devices are the channels for rich media advertising equipped with necessary plug-ins.For online marketing, decide what message you want to deliver to your viewers or target market, choose the right rich media type for your advertisement, and appropriate marketing campaign techniques to achieve your goals.
Marketing campaign can be channeled throughcomputers, can be accessed ordownloadable to mobile phones.Social media websites areamong the first target market of these advertisements which has a wider visibility to consumers.
Written by Seekers (Simplyoj)







