How to do marketing for selling software product?

March 24, 2010 By 1 Comment


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What are the job opportunities in educational software, such as selling, marketing, etc.?

March 8, 2010 By 2 Comments

Before I research this, I wanted to ask the Yahoo! Answers community first.

I am a fully credentialed special ed. teacher in mild/moderate disabilities in Southern California. I am currently pursuing my masters in Educational Therapy at one of the California State Universities.

Because of my daughter’s vast software collection and my own internet knowledge, I am very familiar with many educational software programs as well as educational freeware websites.

Can I use this knowledge as a part-time to full-time consultant/ corporate salesman? Let me add that I am also an experienced puppeteer who can build his own foam and cloth puppets for potential clients.

Can anyone out there share any information on marketing educational software?

YES, but alot of times those jobs are very cliquish and you have to "know" people! You can contact the software comapanies themselves and see if they have sales positions. Also, the big publishing companies like McGraw Hill, etc. may be interested in your services. If you don’t have networking contacts, call the HR Departments and find out about sales oppertunites.

Another avenue is to set yourself up as a business and purchase the software wholesale and sell iton your own as a retailer. You will need to set up a DBA and get a sales tax number. Then you contact the software companies and ask about making wholesale purchases. This route will be easier to get into but riskier because you may need to invest in inventory first. Good LUck!

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What is the best Web Design software for a small business?

March 2, 2010 By 5 Comments

i want to create a web site for my dads electrical business and i need to know what is the very best software out there today.

The very best web design authoring tool is "Composer" via the Netscape browser. It’s simple and intuitive. Forsake Front Page via Internet Explorer since it creates more needless codes than necessary.

The most effective way to advertise on the Internet is to first set up a website and publish its domain name on major search directories such as Google.com, Yahoo.com [at http://www.google.com/addurl/?continue=/addurl] and MSN.com since 85% of Internet shoppers rely on these search directories to provide them with goods and services. In a sense, these search directories are a very large Internet Yellow Pages.

You may want to consider some simple algorithms which, when observed and committed in designing of a website with placement of various critical metatags that can surely achieve a high search engine presence and increase Internet traffic to your website. These metatag strategies work well with published webpages at Google and Yahoo.

Design: Should you create an extensive Flash-based website, make sure to fill-in the property entries such as the Title, Description and Keywords. Failing to do so, leaves no hard HTML or ALT resource that can be readily indexed by search robots.

A non-Flash-based website which relies on hard text, is far easier to be indexed by search robots. Limit the use of stylized text saved as .gifs since as a graphic, they are not indexable by search robots.

Avoid use of frames since any number of search robots are unable to properly classify textual material.

Placement of Metatags:

A ranking or search order does take place with Google and Yahoo and it begins with the "Title" metag which should consist of no more than 65 characters separated by commas. The "Title" should describe in generic terms, the goods and services, followed by a location from which the resource is located, i.e., city, state. The placement of a domain name which is not generic within the "Title" is not appropriate, unless your domain name is a major recognizable brand name.

The second metatag is the "Description" which is usually 25-30 words to form a complete sentence which best describes one’s goods and services.

And the very last category – "Keywords" are also somewhat limited to 15-16 words which can be plural and compound in nature. Again, avoid multiple entries which could be mistaken as "spamdexed entries" which is defined as the loading, and submission of repetitive words into a particular metatag category. "Spamdexing" when discovered on a webpage and reported to Google’s spamreport.com can result in the elimination of your website from their search directory.

Here’s an example of a very highly-placed website on Yahoo.com: Begin with the search query "pizza downtown los angeles." It will bring up some 1.4 million+ websites as results. Check out where "Pizza Next Door" is ranked. It’s in the Top Five! Again, Pizza Next Door’s high web presence was achieved by proper web design and placement of relevant metatags according to Yahoo’s publication guidelines.

Good luck!

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What is the role of a marketing manager of a software company selling software to an industrial machinery co.?

February 22, 2010 By 1 Comment

The marketing manager isn’t doing the selling alone- with him is a sales rep and a sales manager and the 3 of us share of goal that this industrial machinery company (the people who would show include the buyer, jr engineer and production manager) will buy our software. So what does marketing manager do specifically in this kind of situation?
Thanks a million!

I suggest you use the "funnel model" of sales – view the sales process as a funnel, with all the possible customers for your product coming in the top and the customers who actually buy your product coming out the bottom.

Using this model, the separation of the jobs becomes more obvious.

The job of marketing is to feed the top of the funnel – to attract as many customers as possible to come and get information about the product. You want to attract customers that are as close as possible to the "ideal" (i.e. the most likely to buy), so you want to work closely with the sales folks to determine what that "ideal" customer looks like. You may want to invite the engineering folks to that discussion; they almost certainly designed the product to solve a particular problem, and that may inform who that "ideal" customer is.

The job of the sales manager, then, is to ensure that those customers coming into the top of the funnel are qualified (i.e. confirmed as viable customers so the sales rep isn’t wasting time talking to folks who aren’t even interested in what you’re selling or have no ability to buy) and distributing those now-qualified sales leads to the sales reps for closure.

It’s useful for the marketing manager to spend time in the field with the sales rep to better understand the sales process and the customer perspective on the product – it can lead to sharpening of the marketing messages, which brings more and better-qualified prospects into the top of the funnel, which reduces the cost of qualifying and selling the. However, the marketing person should not be involved in closing the sale – my experience is that closing is an art form that should be left to those who do it for a living. The only role for the marketing person is, when requested, to be the "voice of headquarters" to come into the account and have a meeting with the appropriate people, listen to their concerns and answer questions. The real purpose here is just to make the customer feel important by bringing someone from headquarters in for the meeting; it has almost nothing to do with actually making the customer more comfortable with the product (although you’d better have the answers when you get there!!!)

I hope this helps!

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best marketing software that drive in traffic?

February 20, 2010 By 5 Comments

A software that drive in real time popects to your website?

Consider placement of various critical SEO [Search Engine Optimization] metatags that can
surely achieve a high search engine presence and
increase Internet traffic to your website. These
metatag strategies work well with published websites
at Google and Yahoo.

Design: Should you create an extensive Flash-based
website, make sure to fill-in the property entries
such as the Title, Description and Keywords. Failing
to do so, leaves no hard HTML or ALT resource that can
be readily indexed by search robots. Also consider the
Internet audience and their incoming setup. For
example, if they are on analog/dialup, Flash webpages
take too long to load up and therefore analog users
will likely lose interest and discontinue entering the
Flash site. On the other hand, anyone on hi-speed DSL
lines, will welcome Flash pages which load quickly. So
before designing a pure Flash websitge, ask the simple
question, "Who’s my end user – is he on dialup or
DSL?" And if you had to choose between these two users
for maximum marketability, then select analog users
since 80% of most resident users are still analog
Internet subscribers and pure HTML designed webpages
is best for them.

A non-Flash-based website which relies on hard text,
is far easier to be indexed by search robots. Limit
the use of stylized text saved as .gifs since as a
graphic, they are not indexable by search robots.

Avoid use of frames since any number of search robots
are unable to properly classify textual material.

Placement of Metatags:

A ranking or search order does take place with Google
and Yahoo and it begins with the "Title" metag which
should consist of no more than 65 characters separated
by commas. The "Title" should describe in generic
terms, the goods and services, followed by a location
from which the resource is located, i.e., city, state.
The placement of a domain name which is not generic
within the "Title" is not appropriate, unless your
domain name is a major recognizable brand name.

The second metatag is the "Description" which is
usually 41 words to form a complete sentence which
best describes one’s goods and services.

And the very last category – "Keywords" are also
somewhat limited to 15 words which can be plural
and compound in nature. Again, avoid multiple entries
which could be mistaken as "spamdexed entries" which
is defined as the loading, and submission of
repetitive words into a particular metatag category.
"Spamdexing" when discovered on a webpage and reported
to Google’s spamreport.com can result in the
elimination of your website from their search
directory.

Good luck!

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