Market | Software 4 Marketing

Practicing in The Forex Market

June 21, 2011 By Leave a Comment

Practicing in The Forex Market

Practicing in the Forex Market

So you want to learn about the Forex market, and trading internationally but you are risking your personal wealth if you jump in before knowing all about how trading takes place. Online, you will find many games and simulations while learning the methods involved in forex market trading. The forex markets include countries from around the world, where all countries involved are using different currencies, and when faced against each other are worth more or less than the original valued currencies that are being traded. The forex markets are used to build wealth in, for governments, banks, and brokers, and for many countries.

To get started in learning about forex trading, you will need to locate the forex trading software, education-learning system you want to use. As you find the games, as they are called, you will enter information about yourself, about what you are interested in learning and then you will download software to your computer. In following the ‘game’, you will learn how to make and lose money in the forex market. This type of game is going to make you more aware of what happens daily, how the markets open and close, and how different the various countries currencies really are.

You will open an online ‘account’ using the gaming system. You will then be able to read the news, find and compare markets, and you will be able to make ‘fake’ trades so you can watch your money build or be eaten away in losses. As you learn the system, using it a few times a week, you are going to be more prepared, more educated and you will be ready to use the forex trades to make money. Of course, you may still need the aid of broker or a company to make your transactions happen but you will better understand the process, what will happen, and what calls you may want to make when you read about the news, the markets, and the currencies in other countries.

The forex market is also referred to as the FX market. If you are interested in joining the millions who are making money in the forex markets, you want to ensure you are dealing with a reputable banker or company involved in forex trading. With the spur of interest in the forex markets, there are many types of companies that are popping out on the Internet appearing to be genuine forex trading companies but in reality, they are not. Forex trading can be completed through a broker, a company that deals in the funds, and from within your own country. For example, the US has many regulations and laws regarding forex trading and what companies are permitted to work with the public dealing with international trading and markets.

Written by kostyak

Find More Online Marketing Software Articles

Technorati Tags: Forex, Market, Practicing

Filed Under: Internet Marketing Tagged With: Forex, Market, Practicing

Why Only About 5% Of Traders Win In The Forex Or Similar Market

June 21, 2011 By Leave a Comment

Why Only About 5% Of Traders Win In The Forex Or Similar Market

WHAT THIS REPORT IS ABOUT

Over the past ten years, I’ve been wondering why, in any fields including the forex market, only a small number of people has ever achieved greatness while the majority do not. Today I pretty much have a solid answer for the above question that I like to share with you. From herein I refer to the forex market which also includes commodity instruments like gold, silver, copper, oil, wheat, corn, so on.

Some of you are reading this report agree with me that you might have spent thousands or even ten thousands of dollars for attending a forex training course or others but have not achieved what you hoped for. Have you been attracted by the idea of making quick bucks in the forex market? I did. Fortunately, I’m passionate about trading beyond the money-making in this market.

I spent about ten thousands of dollars attending wealth seminars that most of them gave me very little value. So this report is to help you discover if you are destined to succeed in the forex market. If not, you will still get tremendous benefits in discovering what success path is for you; whether it is running your own business or working for other people.

WHO YOU ARE DEFINES YOUR SUCCESS IN THE FOREX MARKET

Regardless of the human and technology advancements, most people are lured into advertised ‘secrets’, systems and schemes promising to make money quickly and surely.
If you search the forex subject on the internet you will find that majority of them are related to sales of forex secrets, systems, strategies and schemes with promises of guaranteed and quick success. Well, nothing is wrong with these. However, there has been and is always a problem to most users of these regardless of human advancement in technologies, medicine, psychology, so on. Most people are lured into programs or schemes promising them to make money as fast as they can.

If you read or watch interviews of the top successful people in any fields, you will find that all of them state that their passions have kept them overcoming difficulties and challenges on their journeys. This consistent overcoming is called perseverance quality. Take a few typical examples, Richard Branson in many interviews stating that to be successful in business takes passion. So what the heck passion relating to forex trading?

We come to the point that I want to stress here. Majority of people fails in any field whether it is business, academics, relationship, so on, because most people really don’t know Who They Are. We hear the statistics again and again, 80% of businesses fail in the 5 years and 80% of those surviving fail in the following 5 years. In the forex market, only about 5% are winners regardless of time passed. Why is that?

Look at the picture below.

(Please go to my website at the end to download the full article with pictures in it)

In the above picture, Be-Do-Have is a process of taking any journey toward great success.
‘Be’ is to know who we are before taking any endeavor. Every of us is different and born with certain passions, strengths and weaknesses. Most of us were taught at schools or in corporate world or in our societies to spend our precious times improving our weaknesses rather than focusing on our passions and strengths.

In the forex trading or any other fields, knowing who we are first is the best investment to make. Unfortunately most people don’t. Most people would focus on grabbing the nitty-gritty of ‘secrets’, trading systems, strategies, risk managements, so on, in the forex trading business. Most are looking for the ‘Do’ without finding out the ‘Be’ first. When they face, for sure, challenges such as several losses in a row, loss of the whole trading account capital, they are disappointed and quit; and move on to look for other ‘get-rich-quick opportunities’. The cycle goes on and on. I have seen my friends and people around me repeating this pattern over and over again.

Getting back to the forex market alone, most people are looking for ‘secrets’, systems and strategies that can make them money over night. The vendors are responding to just that. If you search on the internet, hundreds of systems and strategies are sold to these people. In fact, some systems and strategies work some don’t. Some work for specific people some don’t. Some work for specific market conditions some don’t. In fact, ‘Be’ or simply yourself is the biggest part and also the main factor of success of your trading system. Unless you know yourself well then other parts are just secondary.

(Please go to my website at the end to download the full article with pictures in it)
The top successful people in any fields also state that ‘hard work’ (this is the word from media) is a virtue. I’ve observed true successful people over years and found that the ‘hard work’ should be rephrased as ‘hard play’. The reason is that once a person is passionate about doing something he or she is literally playing, not working! Taking a typical example of great trader Jim Rogers, recalling his time at Wall Street: “Every day I woke up racing to get on the bus to go to work,…There was nothing that made me more excited and happier than the markets. That’s all I wanted to do. I adored it.” (source: http://www.squidoo.com/jimrogers).

The fact is that the majority of people are not passionate about what they’re doing. They do it every day for many reasons but passion such as money or looking ‘success on the outside’ to impress others, so on. My own stories are such living examples. I started my career as a software engineer because I naively thought it was a cool profession by that time. I heard that software engineers could rake in hundreds of thousands of dollars per year in Australia, U.K. or U.S. Over years, I was burnt out because of lack of passion. My only objective was to make as much as money as I could. Dragging to office to work everyday was a torture to me. Most people, including myself many years back, started careers based on the basis of stumbling on by chance or influences from family members and friends or media or purely chasing money or all of the above reasons.

At the moments of crisis in my engineering career, I didn’t know who I was and why I was doing. Since then I’d been looking for something that would make me happy and money as well. Then I stumbled on attending a stock options trading seminar in Singapore over 10 years ago. Over the years, my interest had grown with the financial markets and turned into passion. I don’t know why I’m passionate about them but they’ve always intrigued me. Eventually I’ve made money out of them. One day in 2007 I stumbled on a book named ‘Your Life Your Legacy’ by Roger James Hamilton. The book is actually a great work in explaining why every of us should pursue our own passion and natural talents since born. This also explains why the majority of population in both developed and developing countries has been suffering unnecessarily in their careers as well as wealth creation journeys.

Today there are several tools to help you discover who you are. However, I found that the most profound tool available now is from Roger James Hamilton. You may want to go to my website and click on the Wealth Dynamics Profile Test icon on the right as shown below.
(Please go to my website at the end to download the full article with pictures in it)

Roger has done a great job in putting bits and pieces of the wisdom in the East (5000 years old) and in the West (hundreds of years old) together and systematizing them into a profound tool called Wealth Dynamics Profile (WDP). The purpose of WDP is to discover who each of us is precisely so that you and I can make the right decision to pursue our own passions, hence our own least-resistance paths to wealth. With a fee of only 100 USD you and I save many years of self-discovering and making many mistakes along the road pursuing a career not for each of us by nature. A few succeed most are not. The worst are that many of us suffer endless financial struggles and unfulfilments on our wrong paths.

Below are a few examples of those who have ‘Be’ in tune with the trading career in the financial markets. George Soros, Jim Rogers, Paulson Simons, Richard Dennis, Greg Secker, and many other anonymous successful traders you’ve never heard of. You can find these ordinary folks with successful forex trading career in the book ‘Millionaire Traders: How Everyday People Are Beating Wall Street at Its Own Game’ by Kathy Lien or ‘New Market Wizards’ by Jack D. Schwager (under the books section at my website). If you read their biographies you will find that they all have commonalities which are passion and perseverance about what they are doing. Their passion about the financial markets and perseverance define who they are. They’ve followed through their passion despite of facing many challenges on the way.

WHERE YOU ARE ON YOUR TRADING JOURNEY

Once you have known yourself clearly regarding your passions, strengths and weaknesses, you may have a plan for your wealth path. Such a plan is a map guiding you on the way to lasting wealth with enjoyments rather than stresses in the process.

If your wealth path is in the financial markets, I congratulate you on the same boat with me!
In early 2011, Roger Hamilton has released a new tool to help people like you and me to track where we are on our wealth creation journeys. There are 9 levels on every wealth path including the forex trading as shown below.
(Please go to my website at the end to download the full article with pictures in it)

This report focuses on the ‘Who You Are’ solution. For the ‘Where You Are’, I will detail it in another report.

For further information please go to my website and click on the Wealth Spectrum icon on the right.

WHAT YOU CAN DO NEXT

If you already found out trading is your passion and wealth creation path, congratulations! Now you have the clarity on your wealth path. Your focus now may be on learning the nitty-gritty of trading business including trading plan, systems, strategies, risk management, so on, as much as you can. It may take years to master these skills together toward profitability but the good news are that you’re certain about what you’re doing and enjoy every moment of it. You may like to move on the next step which is to know where you are on your trading career by taking a Wealth Spectrum Test at my website.

There are several successful and great traders still alive today for you to model. Modeling these successful traders also depends on what level you are at on your trading career as detailed in the Wealth Spectrum. If you just started out trading forex you cannot simply pick up Jim Rogers or George Soros as your model. In the next report, I will show you details of where to look for and who are your model traders at every stage on your journey.

For those of you who are uncertain or unclear about what you’re doing now, you may like to take a Wealth Dynamics Profile Test at my website. This action should be taken as earlier as possible to guide you which wealth path is for you to take. This would save you years of frustration, financial struggles and even emptiness after you got tons of money.

Experience luck everyday toward your fortune.

Your Success,

Timothy Truong

http://www.timothytruong.com

Written by Timothy Truong
Full-time commodities & forex trader; Traveler and Writer

Find More Marketing Software Articles

Technorati Tags: About, Forex, Market, Only, similar, Traders

Filed Under: Internet Marketing Tagged With: About, Forex, Market, Only, similar, Traders

Stock Market Guide For Fresh Starters

June 18, 2011 By Leave a Comment

Stock Market Guide For Fresh Starters

The stock market concept and the way it makes more people even richer may have captured your interest over the years. Yet, you are not so sure if this stock market opportunity will work for you in the long run. Well, there are many ways the stock market can help you earn money. You just have to learn how the system works. Then find your best options and strategies for success.

Here are the top 3 stock market strategies that you have to learn well for your stock market success and satisfaction.

1. Get a reputable broker. This requires money on your part to start the process with your chosen broker. You have to entrust the money to your broker and let him handle the decision-making process in buying or moving stocks. The presence of a reputable broker for this stock trading adventure may not be a quick way to help you master the system or become an expert in it instantly. However, you might prefer this good way if you are busy enough with your full time job to spend more time and learn new things in the stock journey.

2. Learn stock trading from reliable people. You can seek help from trusted friends and family members who are equipped with greater stock market knowledge and have been successful in the stock trading for years. You may ask them to teach you the basic stock market lessons that you need to get started in this trading environment.

3. Teach yourself from online materials and other digital resources. The worldwide web is fully loaded with online resources, interactive tutorials and even great varieties of practice exercises on every stock market lesson that you need to master. You can also purchase special software packages that offer a more in-depth training of every step of the stock business to help you get more funds flowing on your way to success. These training software packages are available from beginner, intermediate and advanced users. You can purchase them both offline and online for greater convenience.

The Best Choice

Your key to success lies in knowing all tactics and schemes used in this stock environment. Planning and organizing things before you start to jump into the stock market game are very crucial tasks that require more time and careful thinking in relation to your short and long-term goals.

You have to know your priorities very well. The stock market adventure as a fresh starter has its risks too. Buying and selling stocks requires proper timing. Your chances for success in both the up and down markets are not pure luck but mainly depend on the knowledge you have successfully acquired in the method of training that you have selected beforehand.

If you are to entrust your luck to online brokers, make sure that you get a legitimate broker with clearer terms and conditions for this process. Online and digital resources and family members could also help but the decision still lies on how much time and effort can you spend to be successful here.

Written by writeworkz

Technorati Tags: FRESH, Guide, Market, Starters, stock

Filed Under: Internet Marketing Tagged With: FRESH, Guide, Market, Starters, stock

Selling Iphone Apps on The App Market

June 18, 2011 By Leave a Comment

Selling Iphone Apps on The App Market

A Quick Look at Selling iPhone Apps on the App Store

An Ever Expanding Marketplace. Since it was first opened,software developers have been flocking to the iPhone app store in an attempt to catch a piece of the action. Why is the app store generating such a craze on both the developers’ and consumers’ sides of the market? The app store is uniquely designed to facilitate big sales of mobile software in a way that’s potentially very lucrative for developers and meanwhile very satisfying and easy for end users. Its model of mobile micro transactions – that is, offering users the ability to purchase and download new apps from anywhere they have an internet connection for as little as 99 cents a pop – has taken off to such a degree that market analysts project the mobile app arena to reach a net worth of over billion by the year 2013.

Instantaneous Delivery Anywhere. The beauty of the iPhone app store is that customers are essentially plugged in wherever they go. Wireless connections and data networks such as 3G and, soon, 4G allow app buyers to make purchases on the road at the push of a button. A buyer first signs up for an iTunes account and therein establishes one of several methods of payment, such as a credit card or bank account. When making a purchase, a user first logs into their iTunes account via their iPhone or iPod Touch and, in doing so, finalizes the purchase. This instantaneous method of making purchases has defined a new paradigm of convenience and driven iPhone app sales off the charts. It’s known now that, in the year 2009, Apple’s app store averaged a monthly sales figure of 0 million.

Seeking Approval From the Right Places. Developers hoping to sell apps on the iPhone app store must first submit their content to Apple for approval. Apple receives about 8,500 new approval seeking applications each week, but has vowed as of the start of 2010 to update their approval process to get new apps into the store and available for purchase faster than ever before.

Community Spirit. One of the innate features of the app store which helps to drive sales and reward the best developers is the app store’s built-in community functions. Each app being browsed by potential buyers comes complete with recent critiques written by actual consumers. This feature helps to promote the best apps because customers will rate their favorite apps very highly and include accolades and praise in their reviews. This is some of the best advertising available, as potential buyers read these reviews very carefully and are likely to trust a fellow consumer’s take on a particular product. Meanwhile, a fun and lucrative feature known as the top-50 list allows the software which is consistently rated the highest to receive a spotlight position on the top-50 apps list. Buyers can even sort their own favorite genre of software or game into a top-50 list to view the cream of the crop.

Written by Zack Proser
Unwashed Jester

AIDC Global Industry Business Planning Market Intelligence Complete Service (All 3 Tracks)

June 17, 2011 By Leave a Comment

AIDC Global Industry Business Planning Market Intelligence Complete Service (All 3 Tracks)

The AIDC market has undergone momentous change over the last 18 months. Consolidation, outsourcing, and end-user purchase patterns have reshaped the competitive landscape within the scanner and printer markets. AutoID, GPS, wireless networking and sensing technologies have converged to improve supply chain visibility for end-users and have suppliers scrambling to position themselves for the coming wave. Some of the repositioning is taking the form of acquisitions such as Zebra’s acquisitions of Wherenet, Navis, Proveo and MSS to gain entry into the RTLS space, Honeywell’s acquisitions of Hand Held Products and Metrologic, as well as TEC’s acquisition of Tohoku Ricoh’s AIDC printer business.

Additionally, key printing hardware vendors have made sweeping changes to the distribution paradigm within the last year with major players outsourcing to contract manufacturers in Asia and developing improved regional distribution capabilities. Finally, end-user purchasing decisions and buying cycles are being negatively affected by the mounting economic troubles worldwide. End users demand quicker and larger returns on investment to justify large hardware deployments and at the same time are demanding more functionality at lower price points. Collectively, these issues require hardware and software vendors to adjust to the market in a quicker and more decisive manner. These issues highlight the importance of deep and reliable market intelligence to successfully capitalize on the changes within the market. The 2009 AIDC Global Industry Planning Service provides actionable market intelligence to support successful strategies for navigating the rapidly changing market landscape.

NEW SERVICE FEATURES FOR 2009
The 2009 service features a brand new packaging scheme that provides more organization, focus, and valueadded services than ever before. Each of the technology tracks has a standard architecture and provides data for a specific set of AIDC technologies.
• Reports are replaced by presentation style deliverables combined with spreadsheets to provide both sharper analysis and enormous detail.
• Our Market Intelligence Services (MIS) are now structured in tracks that align with technology markets and information requirements. Each MIS provides a portfolio of value-added service as part of the annual subscription.
• The basic architecture of an MIS Track includes the following:
1. Technical supply-side reports specific to one or a set of related technologies and associated Vendor Profiles.
2. Demand-side research focused on buyer issues that are of critical importance from “core” countries representing each major regional market [Americas, Europe, and Asia].
3. Quarterly Bulletins that address topics such as: New technologies, M&A activity, emerging market news, changes in competitive landscape and “Year in Review” or “The Future of [a market]” evaluations. We encourage client input on topics selection.
4. Analyst Access: Clients derive maximum value from VDC syndicated market research through their relationships with VDC Analysts and VDC provides easy analyst access.
5. Retainer Account to secure access to our teams for future consulting and research needs based on your requirements; provides a mechanism to focus on rapidly defining and responding to needs that emerge throughout the year.
Full-service MIS clients also receive a Customized Executive Summary (CES): This presentation is specific to your company and is focused on the implications of our research, including, opportunities, risks, and options.

RESEARCH SUMMARY
• In-depth analysis of global market opportunity for handheld and stationary bar code scanners, bar code printers, RFID transponders, printer consumables, and direct part marking equipment with detailed market definitions and segmentations including: core technology, application, vertical markets, etc;
• Market penetration scenarios, estimates and forecasts for bar code scanners, printers, RFID transponders, consumables and direct part marking equipment;
• Users’ technical and commercial requirements and preferences, including end-user investment drivers and applications, system integrator/OEM selection criteria, and distribution channel capabilities;
• Analysis of the structure of the bar code scanners, printers, RFID transponders, consumables and direct part marking equipment supplier communities, including leading and emerging supplier market share, position, direction and profiles; and
• Discussion of key issues, forces and trends driving and restraining market growth and development, including opportunities and requirements for suppliers to grow share and profit.

METHODOLOGY
The rigor of VDC’s research methodology yields data we translate into information and knowledge to create insights that lead to innovation and business results for our clients. This market research service includes a number of data collection and analytic methods:

ANALYSIS METHODS
• Market Segmentation and Definition: Definition of market segments, target customers, and competing solutions are critical to building accurate: sizing estimates, forecasts, supplier position and shares, and customer requirements.
• Market Sizing and Forecasts: Models based on supplier shipments, user budget analysis, recent installations, and future purchasing plans. Other key inputs include supplier forecasts of future growth rates, historical data, and economic outlook data.
• Supplier Share and Position: Derived directly from structured, in-depth interviews of leading and emerging suppliers, with specific emphasis placed on current and projected shipments in combination with VDC’s data repository.
• Customer and Channel Requirements and Preferences: Focus on customer and channel partner priorities driving consideration. Topics include a range of product and supplier selection criteria. We will explore current and future preferences for various technologies, feature sets, suppliers and sources of supply.
• Data Verification: Primary and secondary research on target communities and companies is used to validate our results and includes conducting supplemental interviews at target firms, crosschecking with channel partners, estimates from competing firms and checking historical performance.

STRUCTURED APPROACH AND TOOLS
• Segmentation and Models: Detailed analysis of market segments, customer class communities, products and technologies, and channels that comprise market opportunities.
• Technical Solution Value Chain: Definition of the hardware, software, and services that constitute the technical value-chain
• Commercial Value Chain: Analysis of the relationships between suppliers, integrators, channel partners, and enterprise customers that participate in a specific market.
• Data Collection Tools: Include, but are not limited to in-depth telephone interviews, on-site interviews, and Web-based studies of manufacturers, channel participants, and customers.
• Research Databases: Include VDC proprietary sources, research program sponsors, and industry-specific third parties (e.g., trade publications, Web sites, and conferences).

SECONDARY RESEARCH
• Financial Reports: Analysis of inverter supplier financial reports (e.g., 10Ks, 10Qs, annual reports, etc.) from public and private financial databases
• Due Diligence Searches: Gather corporate background information on suppliers and resellers, core offering specifications, target market case studies, technical and commercial partnerships, and examine applicable periodicals
• Associations and Government Policies: Analyze trends based on relevant industry association news, standards bodies, independent consultancies, academic institutions, government agencies, and consortia
• Proprietary Databases: Use of VDC proprietary databases covering the markets related to the market under study

CONTENTS

MARKET COVERAGE
The 2009 service specifies three (3) distinct service tracks that contain analyses for specific products. Each of the tracks covers a specific set of AIDC technologies across common vertical markets, user environments, and geographic regions (see below).

PRODUCT COVERAGE
HANDHELD AND STATIONARY SCANNERS AND SCAN ENGINES TRACK
• Handheld Scanners: Laser scanners, Linear imagers, 2D imagers, Pen/wand scanners
• Stationary Scanners: Industrial laser, Industrial imager, POS, Bar code verifier

BAR CODE PRINTING AND DIRECT PART MARKING TECHNOLOGIES TRACK
• Bar Code Printers: RFID printer/encoder, Thermal transfer, Direct thermal, Portable thermal, Laser, Impact, Inkjet
• Direct Part Marking Systems: etching technologies such as dot peening, electromechanical, laser, ink-jet, stamping, etc. and hardware
• Direct Part Marking Scanners and Readers: handheld, stationary and software

BAR CODE PRINTER CONSUMABLES AND RFID TRANSPONDERS TRACK
• Consumables: Labels, Forms, Tags/tickets, Thermal ribbons, Toner/drums, Printheads
• RFID Transponders and Smart Labels

VERTICAL MARKETS
INDUSTRIAL/MANUFACTURING
TRANSPORTATION/LOGISTICS
GOVERNMENT
RETAIL TRADE
HEALTH CARE AND SOCIAL ASSISTANCE
COMMERCIAL SERVICES

USER ENVIRONMENTS
MANUFACTURING SHOP FLOOR
WAREHOUSE/DISTRIBUTION CENTER
IN-STORE
FIELD SERVICES/SALES (INCLUDING IN TRANSIT)
OFFICE
HEALTH CARE SERVICE DELIVERY

GEOGRAPHICAL REGIONS COVERAGE
AMERICAS (NORTH AND SOUTH AMERICA)
EMEA (EUROPE, MIDDLE EAST, AND AFRICA)
ASIA-PACIFIC

TRACK ARCHITECTURE
The 2009 service specifies three (3) distinct service tracks that contain a standard architecture and provides data and analyses for the AIDC technologies covered within the track (see below).

SUPPLY-SIDE ANALYSIS
These volumes provide detailed market definitions and segmentations, estimates and forecasts, and competitive share for each technology within the track.

EXECUTIVE SUMMARY
• General Overview
• Product Technologies and Trends
• Vertical Markets
• Geographic Markets
• Selected Recommendations
• Leading Vendors

SCOPE AND METHODOLOGY
• Research coverage
• Data collection tools
• Analysis models
• Telephone and Web survey methods

INDUSTRY STRUCTURE
• Stakeholder map
• Technical value chain
• Commercial value chain

INDUSTRY OVERVIEW
• Form factor classes
• Vertical markets
• User environment
• Geographic distribution
• Sales and distribution channels
• Customer classes
• Leading vendors

MARKET ESTIMATES AND FORECASTS
• Base year/forecast period:
– 2008 Unit and revenue shipment actuals
– 2009-2013 estimates and forecast
– 2008 and 2010 sub-segmented estimates and projections (as appropriate)
• Market estimates and forecasts [revenues] segmented (where appropriate) by product types, region, vertical markets, user environments, and. distribution channel

SUPPLIER ANALYSIS
• Position
• Share
• Strategy and direction

KEY SUCCESS REQUIREMENTS
• Product types, features, and performance
• Industry and application markets to target
• Channels of distribution
• Promotion
• Requirements to maximize booking growth

DISTRIBUTION CHANNEL ANALYSIS
CHANNEL TYPE
• Direct-to-end user
• Direct-to-OEM
• Value-added reseller (VAR)/System integrators (SI)
• Dealer/distributor
• Value-added distributors
DEMOGRAPHICS
BUSINESS MODELS
VENDOR RELATIONS
PERSPECTIVES AND STRATEGIC ISSUES

VENDOR PROFILES
Vendor profiles are snapshots of offerings, markets, and channels for key companies within the merchant computer board industry. The profiles will include:

CORPORATE OVERVIEW PRIMARY OFFERINGS
• Product offerings and shipments
• Application/industry markets served
• Geographic markets served

CHANNELS OF DISTRIBUTION
• Sales organizations
• Customer classes
CURRENT PARTNERSHIPS
STRATEGIES AND OUTLOOK

MARKET DRIVERS, CUSTOMER REQUIREMENTS AND PLANS
These volumes focus on critical customer issues and provide OEM/integrator technical and commercial requirements and preferences.

MARKET DEFINITION AND SEGMENTATION
• Regional market
• Vertical market

DEMOGRAPHICS OF END-USER RESPONDENT TECHNOLOGY USAGE TRENDS
• Traditional technology satisfaction and usage trends
• Installation trends
• Emerging technology receptivity and usage plans
• ROI requirements
• Growth drivers and threats
• Adoption trends
• Technology replacement cycles
• User perceptions
• Certifications and ratings

CURRENT AND PLANNED EQUIPMENT EXPENDITURES
• Purchase decision criteria
• Purchase trends
• By site and organization
• By current and anticipated number of installations
• Spending trends