Interest | Software 4 Marketing

Q&A: Best path for a software engineering degree with interest in business?

March 12, 2011 By 1 Comment

Question by ajju101: Best path for a software engineering degree with interest in business?
I have a Software engineering degree, with no interest in writing software. I come from a background with a family business (back home) and fairly interested in working in the business side of technology. I want to settle here, and probably pursue an MBA later in my career. Currently I am working as a marketing analyst, doesnt pay too well, but atleast I am not writing software.

The problem is that I am bored with marketing analysis and purchasing keywords and generating campaigns. I feel that this is not the best field for me. With 6 month experience at hand, I would like to move on into project management and/or business analysis.

My question is what should be the best path? Should I increase my level of knowledge for those fields or should I shoot for an entry-level position? I want a job where I am contributing to the main stream business and not like being an analyst for a firm whose core competency is not marketing and perhaps never will be marketing.

Thanks

Best answer:

Answer by jbearbooboo
technical colleges. any college can direct you if you contact them.

Give your answer to this question below!

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Types Of Online Businesses That May Interest You

February 27, 2011 By Leave a Comment

by Mark & Andrea Busse

Types Of Online Businesses That May Interest You

There are various types of Internet businesses that an Internet business newbie or aspiring online entrepreneur could choose from. Generally, online or e-businesses are relatively cheaper to set up & easier to run than their offline counterparts, but they’re arguably more competitive. To succeed in the world of online business, an e-business newbie must be passionate about the business, must have a good knowledge of the business and must possess a good deal of communication & marketing skills. The early days of new Internet businesses are usually the toughest & most discouraging, and during these times, it’s only passion that keeps the newbie from throwing in the towel. Of course, it would be foolish to jump into what you know absolutely nothing about. Doing a lot of research & planning is, thus, absolutely crucial to the ultimate success of any online venture. Most importantly, if you cannot communicate adequately and promote your products or services, then don’t even bother starting an Internet business because the competition will just put you out of business.

Types of online or e-businesses include the following:

1. Corporate Websites – these are not actually e-businesses in the real sense of the word. They are, rather, online representations of established offline businesses. These established “physical” corporations use their websites to maintain an online presence through which they market their products or services to a much broader audience. They can also use this medium to transact business with clients who, otherwise, would have been impossible to reach out to, hence increasing their customer base.

2. Informational Sites – this type of Internet business includes online encyclopedias, online news, e-magazines, blogs, forums, specialized websites, etc. These e-businesses monetize their sites by paid subscriptions, placement of contextual ads like Google AdSense, promotion of affiliate products, or even selling ad spaces on their sites directly to advertisers. Of all these, I believe blogs are probably the easiest and most inexpensive to set up and run, hence I advocate blogging for any Internet business newbie or aspiring online entrepreneur with little or no start-up capital.

3. Web Services – this type of online business include email services, search engines, social networking sites, chat rooms, bulk SMS service, web hosting, graphic design, web design, Internet marketing, translation services, market research, online payment services, directories, online market place, software development, etc.

4. Online Shops – just as the name implies, this type of Internet business entails displaying and selling of ones own products in a shop, except in this case both product display and transactions are carried out online. Delivery of the sold “physical” products, however, is done offline, well except for some digital products like software, e-books, music, videos, games, etc, that are downloadable directly to the buyers computer, PDA, phone, etc. Note that in this type of business, the shop owner must actually own the “physical” products on sale, not necessarily being the manufacturer, but has at least acquired the products and have them in stock ready for delivery to any buyer. Hence, it could also be an already established offline shop looking to expand its customer base online.

5. Affiliate Shops – the difference between this type of online business and online shops as described above is that with affiliate shops, the shop owner doesn’t have to own or have in stock any of the “physical” products on sale. It is also not the responsibility of the affiliate shop owner to deliver any sold product to its end buyer. All the affiliate shop owner does is to market and sell products owned by other individuals or companies.

6. Online Trading – this includes forex trading, stock trading, options, futures, precious stones, crude oil, real estate, e-minis, etc.

Now, of all these various types of Internet businesses, some are easy to setup while others are less so, some are also easy to run while others, not so and some are relatively less expensive than others. For a new Internet business owner or aspiring online entrepreneur, I advocate blogging and/or affiliate marketing because they are relatively easier to set up and run, and also very inexpensive. For instance, you could start a money-making blog with NO CAPITAL at all, provided you have access to a computer linked to the Internet.

Well all I can say at this point is good luck with your chosen type of Internet business.

Ranami Obhuo is a webmaster, an ardent online business enthusiast and the founder of ebiz4africa, the meeting place of Africa’s e-business people. For more information on ways of making money online and an opportunity to show off your websites, products or services, join his discussion board for free at http://ebiz4africa.com.

Article from articlesbase.com

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Effective Sales Through A Leads Management System

May 29, 2010 By Mike Christian Leave a Comment

Potential customer information lying around on desks, or in pockets will not necessarily increase sales. Until there is a proper leads management system installed product sales will suffer. Interest negated through improper handling of paper documents or disconnects between different technical systems affect the bottom line. Implementation of new methods can make a difference.

It is critical to have contacts that have interest.

Chalk board discussions or sitting around the coffee table are great for morale but nothing is moving. Input from SEO specialists or webmasters is helpful but stagnation is broken when interested people can be new customers. Every request if only for assistance or explanations is a candidate for new business. First someone must be at the door with a need or a question. Once they have provided some facts and the sales plan is able to move business can begin.

Somebody paid for the leads.

Scanning printouts from an email campaign or volume leads from internet marketing cost the business money. Computer hardware and software needed to support electronic canvassing have maintenance and purchase price to consider. Not to mention constant operating system upgrades and peripheral supplies to ensure information is not lost. Even door to door and pounding the streets with handouts or other conventional methods means that someone must be paid.

A leads management system can follow up potential customers.

Once the duplication of effort to capture information led to errors but internet marketing data captured at the website can be passed on or downloaded into another application. Often with requests for information via telephone the cryptic notes and comments from staff once entered become legible to other office members. Sheer volume can require that a lead passes through many staging areas before converted and entered into a database. When the flow stops the business must still pay employees while they wait.

Tracking is critical to continued business.

Knowing the disposition of sales as well as considerations for an attempt at a later date make contact and marketing promotions more effective. Personal information for prospects and customers is maintained for historical purposes and to provide user friendly follow up. The longer the time the more effective promotions can be targeted. Marketing, special campaigns and discounts for customers designated by large purchases can be designated for contact by a salesperson.

Another benefit is flagging prospects that may become customers for another line of business. The ability to scan the database of prospects and customers makes this possible. If a projection falls short of expectations for an account another individual may need to be assigned. The ability to scan a database from lead to prospect to customer is invaluable.

A lead management system can have a massive effect on your sales lead conversions. For more information check out the leads management system available from Instant Leads.

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