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Email Fitness Marketing Strategies

March 7, 2011 By Leave a Comment

Email Fitness Marketing Strategies

One of the most potent and powerful online marketing strategies for fitness professionals is the humble email and online newsletter. You’d be hard pressed to find another fitness marketing system more reliable and as budget friendly.

In fact, in the internet marketing world email marketing is one of the key business building strategies used, and there’s good reason for it… because in addition to the fast results and low cost, email marketing is the only fitness marketing system that can be fully automated all thanks to technology.

Here are five reasons why you should add email and online newsletter marketing to your personal training business.

1. The Cost Factor: Email marketing is by far the most cost effective marketing tool out there. All that’s really required is a membership to an email services provider like 1Shoppingcart.com or FitProNewsletter.com and you’re ready to do. Whether you have ten people on your email list or ten thousand it’s still the same price. That makes email marketing a real bargin.

2. Instant Results: Email and newsletter marketing lets you connect with your prospects and clients in virtual ‘real time’. There’s no wait time like there is in snail mail marketing and the results of your campaigns are instant. You can literally send out your fitness marketing promotion and within hours have people flooding your website or phone. One other big benefit is that with email marketing your prospects are just one click away from your website unlike a print ad or flyer where the person has to read your ad and then go to a computer and to key in your website address.

3. It’s Accountable: Email marketing is one of the most accountable of all marketing strategies. Most email Marketing Software will give you open rate and click through rate stats which help you evaluate the strength of your subject line, message, offer, and call to action. And as with all marketing, you can only improve that which you can track. And that’s what makes email marketing so powerful.

4. It’s Specific: Most other marketing strategies take the shot gun approach, but email marketing is more laser focused because you can strategically attract your targeted prospects into your email marketing funnel and over a relatively short periods of time get them to know, like and trust you. To get the same results from snail mail marketing you’d have to spend thousands of dollars more.

5. It Positions You: There’s nothing like being recognized as the local fitness expert. And there’s nothing better at positioning you as the local fitness expert than an online newsletter. The real secret to fitness marketing success is to get people to recognize you as the local expert and for them to know, like, and trust you. A content rich, fun and educational email newsletter can easily do that for you. The trick to getting it to work however, is being consistent with your newsletter and email marketing.

There’s no one best fitness marketing tactic out there for getting all the personal training clients you want. But there are several that work really well, and in my experience email marketing is by far the tool for staying in front of your clients and prospects and keeping your message fresh.

Bedros Keuilian is a fitness marketing and personal trainer marketing expert. Get more fitness marketing articles, videos, and ideas at www.PTPower.com.

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Create a Successful Fitness Marketing Strategy

February 28, 2011 By Leave a Comment

Create a Successful Fitness Marketing Strategy

When I have asked most trainers about their fitness marketing strategy, I have noticed that I get somewhat inconsistent answers. Trainers who own their own studio or train privately in a gym do not really have an approach to fitness marketing that is effective and consistent. This always usually surprises me because I truly feel that the key to successful personal training is great marketing. However, most trainers and small gym owners tell me that they market when they have spare time or the budget to do so. It is not a priority to them, because they have so much else that needs to be done in their business. This is a mindset that needs to change. Fitness marketing is key to running a business.

The first step to launching a successful fitness marketing strategy it to create a system in your business. Systems work. Period. They make your life and the lives of those working for you easier. And it is not as hard to do as you may think. Most fitness businesses have some sort of marketing that they currently do. For example, you may advertise in a local magazine or newspaper. Maybe you send out mailers every now and then promoting seasonal deals and savings. These are effective fitness marketing systems, and are not all that unique or hard to do. Once the customer gets the mailer or sees the ad, they come to your studio or gym and you try and sell them a training package. They then either decide to buy from you or they decide to pass on the purchase. This is all as system and part of your fitness marketing strategy. If you happen to get their contact information (which is something you should do before you even begin to talk sales with them) you will contact them at a later date and try to sell to them then.

Now, though this system is effective, it is not automated in the least bit. You need to think bigger. Think of taking your fitness marketing to the next level. Put a system in place that is hands free and requires little maintenance on your part. Automate it. If you cannot fully automate the marketing system, you can at least make part of the process automated.

If you haven’t already, create a website. This is one of the best investments a fitness professional can make. The internet is the driving force of sales these days. Trust me, I know. Once you have a website, invest in Marketing Software. These systems provide business owners with the tools needed to gain leads in their industry. You can build a list quicker than you ever could manually. The software can put all of the leads contact info in a database for you, without you having to do a thing. These fitness marketing leads will be legitimate because they will be opting-in to your site. Most of the software also sends an email automatically to the potential client with information about your fitness business. Once again, you had to do nothing. Emails are free, hard copy mailers are not. Add videos to the site, making the emails more personal. Potential clients will begin to trust you and feel like they have a relationship with you. This marketing software will follow up with your clients, current and potential, automatically for months after their initial opt-in. If they no longer wish to receive news about your business there is an automatic unsubscribe feature.

Automating a system will take your fitness marketing to a whole new level. Everything is online, automated for you, taking work off of your hands. You have more important things to do on a day-to-day basis. Fitness marketing is an important part to running a successful business, but is not a system that needs a lot of attention, once the systems are put in place.

Get more fitness marketing tips, ideas, and strategies at http://www.ptpower.com

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Fitness Industry Shapes Up with Email Marketing Software

February 1, 2011 By 1 Comment

Fitness Industry Shapes Up with Email Marketing Software

With fitness being on everyone’s minds these days, many fitness establishments are harnessing the power of email marketing software to stay ahead of their competition. With email Marketing Software, fitness professionals can send out informative email newsletters, customized reminders and email announcements on specials and discounts. Email marketing software allows fitness establishments to reach a wide target market without launching an expensive marketing campaign.

While many times customers sign up for memberships, getting them involved in the gym and with classes is imperative to the success of any fitness establishment. With email marketing software, you can easily put your client list into a database that will send out automatic reminders for clients who haven’t visited the gym in awhile. In addition, you can categorize which classes clients are interested in and send emails to clients regarding those particular classes. With personalized emails, clients will feel involved and cared for, making them return to the gym more often.

Email newsletters are a useful marketing tool that has the potential to attract more clients into the gym. With easy-to-use templates that you can quickly customize to highlight your specific business, email newsletters can be sent out weekly, monthly or quarterly. Each issue can include helpful professional training tips, informative articles, healthy recipes and more. In addition, class schedules can be included as well as other events and specials that may be offered. With a sign up box on the newsletter, potential clients can sign up for emails and newsletters, increasing your business’ visibility and membership.

Email marketing software also allows your staff to quickly set up discount offers and announcements that can not only be sent to your current members but also to additional lists, extending your reach into new target markets. With opt-in lists available, your email blasts are sure to arrive to the ‘in’ box rather than the ‘spam’ folder.

Whether used to entice current clients to come back or to reach new markets, email marketing software offers the fitness industry the tools it needs to succeed!

Dan Forootan is the President of EZ Publishing. The firm specializes in helping businesses harness the power of the Internet for marketing and to automate business processes. In addition to custom web applications, EZ Publishing offers permission-based email marketing via StreamSend, a leading provider of easy, affordable and dependable email marketing software</a> for creating, sending and tracking <a rel=”nofollow” onclick=”javascript:_gaq.push(['_trackPageview', '/outgoing/article_exit_link']);” href=http://www.streamsend.com/email_newsletter.html target=_new>email newsletter and other campaigns.

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