Internet Marketing Software
The Filofax personal organiser is a valuable and practical asset to people in all walks of life. Jessica Stephens, Group e-Marketing Manager, explains how Filofax combines email, social media and the art of storytelling to create compelling email marketing campaigns with Emailvision.
Duration : 0:4:21
Writing articles is an excellent way to promote your website. Links from your articles drive traffic to your site; they aid in your search engine optimization efforts. These two facts lead to the simple conclusion that the more an article is redistributed and republished, the more traffic a site will acquire.
A few well known methods for ensuring that your article is republished are:
These are all excellent methods, but much like a glass of orange juice, scrambled egg and slice of toast aren’t “complete” without a bowl of Cheerios, neither is your article submission without HTML.
Below are 4 reasons why you should be using HTML every time you submit.
1.) More Traffic:
Internet readers are lazy. According to renowned web usability expert, Jakob Nielsen of Useit.com, readers are much more likely to read web copy if it is “scannable.”
Scannable web copy:
Text that is scannable will yield readers that get to the end of that text, which in turn will yield more clicks on your links i.e. more traffic! The scannability of your text is severely limited without the use of HTML.
2.) Formatted Text is More “Publisher Friendly”:
Publishers are looking for scannable web copy in the articles they publish. Take for example this excerpt regarding preferred formatting techniques from one of the Internet’s most trusted domains, About.com.
“Avoid lengthy paragraphs and provide the [article] in Web reading format where people tend to scan and read less. Include bullet points and sub headings to make reading easy and enjoyable. Please provide additional links to web sites that a reader may explore the topic in greater depth.”
This particular About.com subdomain boasts a Google Page Rank of 7 as well as thousands of visitors every day. Along with other standard submission techniques, HTML in your submission will give you the best chance of getting featured on this site.
3.) Control of Anchor Text:
Anchor text is one the most influential factors when it comes to search engine rankings. By using HTML in your article submissions, every link that you acquire will be fully optimized for the search engines.
Without HTML, your links can not be optimized to the same degree. While it is true that the text surrounding an active link is taken into consideration by search engine algorithms, it is not weighted nearly as heavily as the actual anchor text of that link.
Anchor text can only be manipulated using HTML.
4.) Speed of Submissions:
Most article submission software or automated submission services will speak to the contrary of this point. They do not allow HTML formatting in their mass submissions and they generally cite two reasons why not:
Both of these statements are false; submission software and services haven’t taken the time to compile the proper resources that make these statements true. Fortunately, I have.
I have compiled a list of 80 HTML-friendly article submission sites, complete with statistics detailing Page Rank, domain backlinks and more. Using that list and a plug-in for the Firefox Web Brower called “Fireform,” I am able to submit to all 80 of these sites in about an hour.
Both of the resources I use to submit to all of these sites are free.
A Few Notes on HTML Submissions:
HTML-formatting is to article submissions what Lucky Charms is to “this complete breakfast.” While a tall glass of orange juice, slice of toast, and ruby red grapefruit half are pretty good, it just isn’t right without those purple horseshoes, yellow stars and red balloons.
Likewise, make sure you are writing fresh content, using keywords, connecting with your audience, writing articles between 600 and 1000 words, AND formatting using HTML to make the most out of your article submissions.
Bradbury
http://www.articlesbase.com/link-popularity-articles/article-submissions-4-reasons-to-use-html-when-submitting-your-article-92844.html
Nowadays, web designing is limited up to good looks and user friendly features. The most crucial aspect of web designing is its SEO friendly nature. It is important if it is core of your business. Hence, usually in SEO companies; web designers and search engine optimizers sit together. There are several expectations of SEO from a prominent web designer. Few are mentioned below:-
• To treat search engine optimization as an afterthought is perhaps the biggest one mistake by web designers and site owners too.
• All web designers must have strong command over CSS (cascading style sheets).
• Font tags, color tags, size tags, etc provide search engine an ease over determining ranks of web pages.
• Simultaneously, search engine experts can search & provide keywords and key phrases to designers to be used in the navigation schemes, headings, categories, cross-links, etc.
• Mostly websites use high priority phrases on the homepage and hence internal pages lack far behind. So, web designers can link internal pages with anchor text on home page. It will certainly make the navigation smoother and more users friendly.
• Splash page has immense significance from both aspects; web designing and optimization as well. Now, let’s have special briefing about splash page.
? Normally, it is a flash animation with a link to redirect to the main home page.
? Splash pages are primarily focused upon giant shaped advertisements.
? The biggest setback with splash page is lacking of visible body text and link for single page.
? So use splash page if usability tests, focus groups & web analytics data are showing its demand. But, be prepared regarding its negative impact as well.
Thus, hunting for designers is not an easy task. You must have bit idea about basics of web designing and search engine optimization. Such awareness will help you in analyzing the portfolio of web designing service providers. Now, here are few tips which are common in modern day web designing.
• Search engines pay high respect to headlines so as a SEO/web designer; we must take advantage from this virtue and incorporate major keywords in headlines.
• Every page of website has title & description tags. These include good keywords to describe the whole page content. Ideally, total number of words in title should not be more than nine and in description more than twenty.
• As per latest trend, menu must be created on the left hand side of a website.
• Think precisely upon the relevance of graphics and try to use an ALT tag containing keywords/key phrases.
• Try to avoid flash due to its search engine unfriendly nature, though it enhances beauty of webpage.
• Frequent use of image for link building also can not be called a smart web designing tactic because spiders are more prone towards text links.
• Frames are another search engine unfriendly design so beware of them.
• Too much complex tables are also not good from search engine optimization point of view.
• CSS and java script files help in minimizing the page size and simultaneously, it makes download easier and faster for web surfers. It helps in quick indexing of web pages and enhances its ranking as well.
• Always prefer standard HTML for web designing because software like Dreamweaver or WYSIWYG editor adds unnecessary scripting codes. Sometimes, search engines are unable to read them.
We can never neglect the fact that rank of website is directly proportional to the amount of traffic it invites. Vibrant look and rich contents work like catalyst for drawing huge traffic inflow. So, certainly; SEO and web designer are complementing each other. In this context, we can prominently talk about its future prospect especially as a bright career.
In coming days, there may be numerous forms of web designing. We can experience today vibrant look of flash designing and web sites in 3-D formats as well. On the other hand, news are flashing that Google has set up a team of sharp minds to enable text reading of image and video for search engine. These are symbolically speaking a lot about a new dynamic era
InixMedia
http://www.articlesbase.com/web-design-articles/what-is-seo-friendly-web-designing-676217.html
