Search engines like to index as much website as possible. Unfortunately many impatient webmaster sways to the dark search engine optimization. This article aims to aid webmasters to create an original, unique, and user-friendly website. Human must first like your website. After you satisfy humans you may tweak the website to meet search engine spiders. The Search Engine Spiders are a piece of code that crawl the web to index website.
Metadata includes the page title, keywords, and description. The page title of metadata tells the main topic, subject, or reason for the website. For example, Affordable Web Hosting Service shows that the hosting plans are easy on the pocket. The visitors can easily tell that the website sells hosting plans, and domains. The keywords of metadata are search terms. It is the words or text that visitor enters to Search Engine to find the website. For example, web hosting design company keyword finds companies who creates website. Lastly, the description of metadata describes what the web page or site does. With the Metadata information, the spiders check the relevance of the copy or content of the website.
A well-formed HTML website keeps the search engine spiders happy. The spiders repay you by indexing your website. Keep your website concise, and reasonable in length. Lengthy content bores any visitors who come to your website, and dilutes the keywords which tell the importance of your website. With proper keyword count, the website increase in importance. Not to mention, the content must relates to your keyword.
Content Management Software provides an easy way to build or create website. And, there are many of this kind of software. There are web-based and window-based. You may have to pay attention on the HTML that Content Management Software develops. If the HTML is well-formed, we recommend to continuing of its use.
The visitors of your website must find what he is looking in one to three links. So, keep the website as flat as possible. Besides, the search engine spiders stop crawling in certain level or deep. This is a protection against endless loops. Dynamic websites violates the most especially dynamic website with many parameters. However, spiders go thru dynamic website as much as static website. With many and complicate parameters, the spiders stops. Then, it looks for another website or page. Also, the keywords on the link lead the visitor to the information that they are searching for.
Sitemap page which contains the links of the website gives spider clues how to go thru the website. Google allows you to submit sitemap in xml format, while Yahoo allows you to submit a text file with all the links. Google sitemap are far superior. Webmaster can login to see Google spider statistics. The statistics shows top queries, link popularity, error page, and more. Be sure to include any new page and renamed page to the sitemap. For any renamed page, you may consider 301 redirects. 301 redirects safely direct visitor an old page to the new page. Another, 301 redirect is the only accepted redirect by spiders.
Good-looking website with extensive JavaScript, Cookies, Session id, Frames, DTHML, and Flash gives spider a hard-time. There is hope though. There is work-around them. Be aware of the work-around.
Bread Crumbs dramatically adds to the usefulness and functionality to the website. Bread Crumbs are a series of links that leads to the current page. The visitors navigate the website with ease, because the visitor can go back and forth with ease.
Fei Lim
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