There are so many methods of earning money on the internet by selling, creating and promoting products. The term internet marketing is a broad term that describes the method of using the internet as a marketing medium.
When devising an internet marketing plan, there are several things you need to take into consideration and carefully decide upon.
Due to the unlimited amount of internet marketing information available, it’s important to remain focused on just one at a time. It’s very easy to get lost in the world of internet marketing. There is such a vast amount of information that it’s easy to become overwhelmed., don’t let it happen to you.
Here are a few steps to take into consideration when setting up a strategic internet marketing plan.
** Decide WHAT you want to sell – an eBook? Software, Video or Audio files? A service?
** Select WHERE you will get this product – will you create it yourself or pay someone to make it for you?
** Decide WHO you will sell it to – define your target market.
** Know WHY these people would want to buy your product – tapping into people’s emotions and needs will bring you success.
** Decide HOW you are going to get the word out about your product – your marketing method.
1. What is it that you want people to do first.
If you know what you want your visitors to do, you need to give them a starting point. Realize that once someone visits your website, or sees your ad, the odds of them visiting again are quite low unless you have a unique and compelling website.
So the first thing you want to do in any business is to set up a plan to create leads. You can do that online by creating a database. You will need to offer something of value in exchange to create a list of prospects. Remember, most people don’t say yes the first time, so by exposing them to your marketing message, your chances increase because they see the value your provide them.
2. Which benefits do you want to emphasize to get your prospects to take the MWA (Most Wanted Action)?
You need to provide something of value that will provide a solution to your visitor and something that is of value. This is an important element of a strategic marketing plan.
Determine who is in your target audience, who are you speaking to? You speak differently to different people, so you want to tailor your message accordingly. Are you targeting retirees, golfers, high school students, stay at home moms, working women, soccer fans? You will speak differently and communicate differently, so know who your niche market is and create a virtual snapshot of your ideal customer.
3. What Niche Will You Target?
Realize that the internet is a vast place and people are interested in specific topics, not general subject. Create a niche that offers value and serves your market well.
4. What’s Your Marketing Budget?
A marketing budget need not be millions of dollars like a large company. It could simply be $50, which could be enough to register a domain name, get a hosting account and few dollars for online ads. It can be as large as you want. Also, consider not only money but your time, how much time will you spend to get your new internet venture producing income.
Remember, it is extremely important to plan how you will succeed online. Take into account your own personal goals. Then go ahead and fill in the gaps of the above steps which will give you a pathway to follow.
Sure, you can add and change things along the way, but laying the groundwork down in the beginning by setting up a strategic internet marketing plan will put you light years ahead of someone who has failed to plan.
The Who, What, Where, Why and How are the five questions you need to answer before beginning your internet marketing endeavors. Once you have a sound internet marketing plan, you can take action and begin making money from the comfort of your home.
Michelle Greene
http://www.articlesbase.com/business-opportunities-articles/setting-up-a-strategic-internet-marketing-plan-86021.html
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Principles of Management homework help..?
ok soo I’m so lost and don’t understand most of this.. Please help..
Imagine that your marketing company has just merged with a manufacturing organization. You have been asked to help provide some “basic” managerial training to the engineers in the research and development unit of the new sister company. To make sure you are covering the necessary issues, your boss has asked to see an overview of materials that you will be providing the engineers.
11.Now that both companies are merged and are a systematic arrangement of people set to accomplish a specific purpose, they could be described as a(n) _____________.
a.business unit
b.multinational company
c.organization
d.holding company
12.One of the first things the engineers need to learn is that _____________ are the people who direct the activities of others in an organization.
a.directors
b.managers
c.subordinates
d.line workers
13.Another fact that engineers need to learn is that supervisors may frequently be referred to as _____________.
a.middle managers
b.top managers
c.project leaders
d.first-line managers
14.Many of the engineers in the group are unclear about what managers actually do. Your training materials explain that a manager’s job focuses on _____________.
a.the performance of clerical duties
b.personal achievement
c.helping others accomplish their work goals
d.supervising groups rather than individual employees
15.Which argument for social responsibility puts forth the belief that by becoming socially responsible, businesses can expect to have less government regulation?
a.discouragement of further government regulation
b.stockholder interests
c.public expectations
d.public image
As a business expansion director, Shana’s goal is to scout out potential locations and basically provide input on how her company should proceed with its planned expansion to Europe. There are many options, including maintaining the business’s head office in the United States and sending over company representatives when necessary or establishing separate operations facilities abroad and hiring locals as managers.
16.If Shana’s company decides to open another company in France but maintain its management in the United States, it would be considered _________________.
a.a transnational corporation
b.a multinational company
c.a regional trade alliance
d.a joint venture
17.If Shana’s company decides to open a completely new operation in Germany, tailoring the company to local customs and marketing strategies and hiring local managers, it would be considered _______________.
a.a multinational corporation
b.a borderless organization
c.a regional trade alliance
d.a transnational corporation
18.If Shana’s company eliminates country-designated locations and reorganizes based on industry groups, it would be considered a __________________.
a.borderless organization
b.strategic partnership
c.global business alliance
d.multination corporation
19.One section of Shana’s company’s business plan involves strategic alliances and joint ventures. This section is most likely focused on the _________ phase of the company’s global business expansion.
a.legal
b.middle
c.final
d.preliminary
A regional university is trying to deal with many pressures to maintain its vitality in today’s educational environment. It faces many challenges that test the managers at the university.
20.Most university programs that offer degrees through classes on the Internet are at either the associate degree or graduate level. This university notices a need for programs that offer bachelor’s degree. In response to this need, the university decides to offer a degree at the bachelor’s level. This innovative effort is an example of _________________.
a.workforce diversity
b.entrepreneurship
c.continuous improvement
d.work process engineering
11.C, 12.B, 13.A , 14.D, 15.D, 16.B, 19. ..just guessing a few…i did pass this in high school but im kinda low on memory right now
References :